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In 1922, Matthew Schneider opened a hardware store in a small town Northeast of Fond du Lac called Silica, catering to the needs of local farmers.

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After serving in WWII, Alphonse Schneider (Matthew's son) took over the business and expanded it to include major appliances, home electronics, and grills.

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Alphonse believed that taking care of the customer was the most important thing he could do. His motto was "We Service What We Sell." To this day, service continues to be the foundation of our business.

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Today

As we are coming up on 100 years, we are very proud that our family business is in it's 4th Generation and we continue to honor the core values that we've had since our beginning.

black and white photo of a hardware store in 1922

In 1922, Matthew Schneider opened a hardware store in a small town Northeast of Fond du Lac called Silica, catering to the needs of local farmers.

black and white interior photo of hardware store

After serving in WWII, Alphonse Schneider (Matthew's son) took over the business and expanded it to include major appliances, home electronics, and grills.

family being shown appliances in vintage photograph

Alphonse believed that taking care of the customer was the most important thing he could do. His motto was "We Service What We Sell." To this day, service continues to be the foundation of our business.

current silica family

Today

As we are coming up on 100 years, we are very proud that our family business is in it's 4th Generation and we continue to honor the core values that we've had since our beginning.

Locations

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Silica For Your Home

498 N. Rolling Meadows Drive
Fond du Lac, WI 54937

(920) 929-0126

Click For Store Hours
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Silica For Your Home

1745 N. Spring Street
Beaver Dam, WI 53916

(920) 885-2260

Click For Store Hours
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Silica For Your Home

1720 S Church Street
Watertown, WI 53094

(920) 206-7000

Click For Store Hours
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Silica For Your Home

44 Zeller Court
Fond du Lac, WI 54937

(920) 929-8164

Click For Store Hours
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