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About Us
BlogFamily owned and operated since 1922
In 1922, Matthew Schneider opened a hardware store in a small town Northeast of Fond du Lac called Silica, catering to the needs of local farmers.
After serving in WWII, Alphonse Schneider (Matthew's son) took over the business and expanded it to include major appliances, home electronics, and grills.
Alphonse believed that taking care of the customer was the most important thing he could do. His motto was "We Service What We Sell." To this day, service continues to be the foundation of our business.
Today
As we celebrate 100 years, we are very proud that our family business is in it's 4th Generation and we continue to honor the core values that we've had since our beginning.
In 1922, Matthew Schneider opened a hardware store in a small town Northeast of Fond du Lac called Silica, catering to the needs of local farmers.
After serving in WWII, Alphonse Schneider (Matthew's son) took over the business and expanded it to include major appliances, home electronics, and grills.
Alphonse believed that taking care of the customer was the most important thing he could do. His motto was "We Service What We Sell." To this day, service continues to be the foundation of our business.
Today
As we are coming up on 100 years, we are very proud that our family business is in it's 4th Generation and we continue to honor the core values that we've had since our beginning.
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