Silica - Watertown
1720 S Church Street
Watertown, WI
53094
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Phone: (920) 206-7000
Mon:
9:00 AM
-
7:00 PM
Tue:
9:00 AM
-
5:00 PM
Wed:
9:00 AM
-
7:00 PM
Thu:
9:00 AM
-
5:00 PM
Fri:
9:00 AM
-
7:00 PM
Sat:
9:00 AM
-
4:00 PM
Family Owned Since 1922 | Price Match Guarantee | Appliance Haul-Away & Recycling | Life Proof Appliance Warranty | Furniture Warranty Financing Available

Watertown's Home Store for Every Room
Silica For Your Home is the locally owned home store on South Church Street in Watertown, serving Jefferson County and the Lake Country communities to the east. We carry appliances, lift chairs, outdoor grills, and home electronics, and Watertown customers know us for getting your new appliance delivered and set up without a hassle.
That speed comes from owning the whole process. Silica runs its own factory-trained delivery and installation crews, an in-house service department, an in-home furniture design team, and a custom electronics integration team for smart home and home theater. Every order is backed by our price match guarantee, our Life Proof appliance warranty, and our furniture warranty.
It's Our People That Make Us Different
When you shop Silica, you get specialists in every department, all under one roof and all local.
In-House Service
Certified, factory-trained technicians who service what we sell.
Appliance Experts
In-person guidance across appliances, from everyday brands to luxury lines.
Smart Home and Home Theater
Custom electronics integration, whole-house audio, and home security solutions.
Mattress and Sleep Fitting
Bedding specialists and 25-plus mattress models to match how you sleep, backed by our Sleep Guarantee.
Delivery and Installation
Our own factory-trained crews deliver, install, and haul away the old one.
In-Home Design
A manufacturer-trained design team plans your furniture and your space, in store or at home.
Quick, Careful Appliance Delivery, Installation, and Service in Watertown
A new refrigerator, dishwasher, range, washer, or dryer is only useful once it is in and running. Our factory-trained Watertown crews deliver, set up, and connect your appliance, then haul the old one away with responsible recycling. From Wisconsin-built Speed Queen laundry to luxury lines like Sub-Zero, Wolf, and Thermador, our team helps you choose. Because installation and service are both in-house, the people who set up your appliance are the same local company that services it later.
Appliance Parts & Service
Home Theater and Smart Home Integration in Watertown and Lake Country
Our Watertown store is the local source for home electronics and custom integration in the Lake Country area. We carry TVs and home audio from brands like Sonos, Klipsch, and Yamaha, and our integration team designs and installs home theater, whole-house audio, home security, and smart home systems. For homes across Watertown and the Lake Country communities of Oconomowoc, Hartland, Nashotah, and Lac La Belle, our own technicians handle the wiring, mounting, and setup, then show you how to use it.
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Stop by Our Watertown Store
Silica is at 1720 S Church Street, Watertown, WI 53094, off South Church Street in front of the Rock River, just north of the Walmart on Market Way. Tap Get Directions for driving directions, or call (920) 206-7000.
Where We Serve in Jefferson County and Lake Country
We are proud to be part of Watertown, and folks find us from across Jefferson County and out into the Lake Country. Here are some of the areas we serve most often, and if your town is not on the list, odds are we still make the trip:
- Columbia County: Cambria, Columbus, Doylestown, Fall River, Friesland, Pardeeville, Rio, Wyocena
- Dodge County: Ashippun, Beaver Dam, Burnett, Fox Lake, Horicon, Hustisford, Iron Ridge, Juneau, Lowell, Mayville, Neosho, Rubicon, Theresa, Waupun
- Green Lake County: Green Lake, Markesan, Princeton, Berlin
- Jefferson County: Fort Atkinson, Helenville, Ixonia, Jefferson, Johnson Creek, Lake Mills, Sullivan, Waterloo, Watertown
- Washington County: Colgate, Hartford, Hubertus, Jackson, Richfield
- Waukesha County: Hartland, Lac La Belle, Nashotah, Oconomowoc, Okauchee
Watertown Questions and Answers
Does Silica deliver and install appliances in Watertown?
Yes. Our own factory-trained crews handle the entire delivery and installation process, ensuring you never have to deal with outside subcontractors. They will bring in your new appliance, complete the setup and connections, and carry your old unit out for responsible one-for-one recycling. Watertown reviews consistently highlight how quick and clean our installations are, leaving your room completely tidy in a single trip.
Where can I get appliance repair in Watertown?
Right here at Silica. Our certified, factory-trained in-house service technicians travel directly to your home to handle both in-warranty and out-of-warranty appliance repairs across the Watertown area.
Does Silica offer a price match in Watertown?
Yes. Within 30 days, bring an ad or photo showing a lower current price on the same available item from another local retailer to our Watertown store, and we will match it. Some exclusions apply. See our price match page for details.
What are the Watertown store hours?
The Watertown store is open Monday, Wednesday, and Friday from 9:00 AM to 7:00 PM, Tuesday and Thursday from 9:00 AM to 5:00 PM, and Saturday from 9:00 AM to 4:00 PM. It is closed on Sunday.
What areas does Silica in Watertown serve?
Silica Watertown serves Jefferson County and surrounding towns across Columbia, Dodge, Green Lake, Washington, and Waukesha counties, including Fort Atkinson, Jefferson, Lake Mills, Johnson Creek, Oconomowoc, Hartland, and Hartford.