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SPECIAL PROMOTIONS

Luxury Appliances

Unmatched Style, Quality, and Performance

We help redefine luxury in every corner of your home; discover a world of possibilities where luxury, comfort, and innovation blend together! Our collection of luxury appliances is curated to enhance the functionality and elegance of your living spaces. Silica proudly features the best appliances from renowned luxury brands like luxury brands like Bosch, Thermador, Cove, JennAir, Fisher & Paykel and more in our Beaver Dam, Fond du Lac, and Watertown, WI, appliance store locations. Browse our selection of luxury refrigerators, ovens, ranges, hoods, dishwashers, microwaves, laundry appliances, and freezers, built with the latest innovations and cutting-edge technologies. Your home deserves nothing but the best in luxury, and Silica delivers.

Custom Home Electronics Integration

Elevate Your Home, Elevate Your Lifestyle

At Silica, we don't just sell TVs, speakers, home theater systems, and other home electronics; we also create immersive experiences. Our custom home electronics integration services cover everything from smart home installation to home theater, audio and video, and home security installation. Experience the future of living with our smart home solutions and indulge your senses with our state-of-the-art audio and video systems. Whether it's a dedicated listening room or a multi-room setup, everything is tailored to your preferences, ensuring a top-notch experience. By carefully handpicking the best products from premium brands like Samsung, Sonos, Yamaha, LG, Klipsch, Sanus and more, we ensure you have access to the best electronics for your home.

CUSTOMER REVIEWS

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It's Our People that Make Us Different

SERVICES

Service is the heart of our business. Our dedicated and experienced service team is here for you if your product fails for any reason.

DESIGN TEAM

Whether it be a simple update or an entire home redesign our Furniture and Custom Electronic Team are here to help every step of the way.

DELIVERY

It’s our team of Professional Installers that are committed to deliver and properly install your product with the utmost care to your home in a timely manner.

SALES

Our expert Sales team is here to guide you throughout the entire process ensuring that you have the right product to fit your needs and lifestyle.

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FIND A STORE
NEAR YOU

Find what you need, close to home

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FOND DU LAC

Serving: Fond du Lac, North Fond du Lac, Campbellsport, Lomira, Malone, Green Lake, Ripon, Plymouth, Elkhart Lake, Van Dyne and surrounding areas.

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BEAVER DAM

Serving: Beaver Dam, Waupun, Juneau, Randolph, Columbus, Fall River, Fox Lake, Horicon, and surrounding areas.

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WATERTOWN

Serving: Watertown, Reeseville, Lebanon, Hartford, Lake Mills, Johnson Creek, Jefferson, Ixonia, Oconomowoc, Waterloo, and surrounding areas.

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Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you have a disability we are here to help you. Please call our disability services phone line at 920-929-0126 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for anyone with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire. Any information provided during the ordering process may be used to contact you regarding your order, updates, promotions, or other communications related to our services. We respect your privacy and will not share your information with third parties without your consent.

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